Simply Asset Finance: products, terms and eligibility

Simply Asset Finance is a UK provider of asset finance. The legal entity named on its site is Simply Asset Finance Operations Limited, company number 10588244. It is based in London. It gives its founding year as April 2017. It is part of Majority-owned by a Cabot Square Capital fund.

Simply Asset Finance was established in April 2017 by asset finance specialists and is headquartered in London (Great Suffolk Street). It is majority-owned by a Cabot Square Capital fund. It says it secured £60m of funding from the British Business Bank in January 2018, was authorised by the FCA in August 2018, and launched Simply Northern Ireland in May 2019. It also lists offices in Scotland and Liverpool. It says it reached £1bn of lending in January 2023 and £2bn of loan origination in January 2026.

In its own words on scale:

• Says it has lent more than £2 billion to UK businesses (figure on its site in October 2026).
• Says it has served more than 132,000 customers to date (same date).

Everything on this page comes from what Simply Asset Finance publishes itself. We show the date we last checked it, and we do not rate or rank lenders.

Simply Asset Finance publishes 3 products for UK businesses. The table above gives the amounts and terms as it states them.

• Hire purchase: Regular monthly payments; flexible repayment structure.
• Finance leasing: Simply buys the asset and leases it to you; you choose what to do at the end of the rental period.
• Asset equity release: Loan secured against high-value assets such as machinery, equipment or vehicles.

Hire purchase

The customer pays for an asset in instalments over an agreed term and owns it at the end on payment of a nominal fee. The customer is responsible for maintenance and insurance. Simply says payments can be structured for seasonal cashflow and balloon payments.

Finance leasing

Simply buys the asset and rents it to the customer, who does not own it. At the end of the rental the customer can continue renting, return or replace the equipment, sell the asset or terminate. Simply says VAT may be reclaimed on monthly rentals.

Asset equity release

A loan secured against high-value assets the business already owns, traditionally machinery, equipment or vehicles. The business keeps using the asset while releasing its value as capital, for example to buy new assets or consolidate debt.

Simply Asset Finance says its finance is used for:

• Buying machinery, equipment and vehicles
• Releasing capital from owned assets
• Debt consolidation
• Funding start-up and new-start businesses
• Supporting seasonal cashflow

Sectors and business types it says it funds:

• Agriculture
• Bus and coach
• Construction
• Engineering
• Manufacturing
• Packaging and print
• Transport
• Recycling

Simply Asset Finance publishes these criteria. Meeting them does not mean an application will be accepted: every lender makes its own decision.

• UK companies of all sizes, many of them SMEs.
• New-start companies and those releasing capital from owned assets are considered.
• Lends into sectors including agriculture, construction, engineering, manufacturing, packaging, print, transport and recycling.

Simply Asset Finance describes its process like this:

1. A broker, dealer or the business submits the proposal, including through its Simply Connect platform.
2. Simply assesses the business and asset, with people making decisions.
3. Terms are agreed and the agreement signed.

Every application is subject to status and the lender’s own criteria at the time.

Asset finance spreads the cost of equipment, vehicles or machinery, with the asset itself as the main security. Under hire purchase you own the asset once the final payment is made; under a lease you pay to use it and hand it back, extend or replace it at the end.

Lenders look at the asset’s age, condition and resale value as well as the business, and many fund used as well as new equipment. Sector pages such as transport and logistics finance and construction finance show how it is used in practice.

Points Simply Asset Finance publishes that are worth knowing:

• Personal guarantees can be taken at Simply’s discretion (Growth Guarantee Scheme page).
• Participates in the Growth Guarantee Scheme.
• Also lists additional products such as soft assets, invoice finance, VAT and tax loans and refinancing.

Security and guarantees

Finance is secured on the asset being funded or released. Personal guarantees can be taken at Simply’s discretion on Growth Guarantee Scheme loans.

Simply Asset Finance’s site states: “Simply Asset Finance Operations Ltd (FRN 798195) and SAF1 Limited (FRN 799893) are authorised and regulated by the Financial Conduct Authority.”

Protections differ by borrower type and loan size. Most lending to limited companies is not regulated consumer credit, so read the agreement and ask the lender what applies to you.

Other providers of asset finance with profiles here include Ultimate Finance, United Trust Bank and Admiral Leasing & Loans. Each profile uses that lender’s own published terms.

The full list, grouped by product type, is in our directory of UK business lenders.

Capzy is a credit broker, not a lender, and gets paid by the lender. One application lets your business compare options across lenders, so you can weigh this kind of facility against the alternatives. You can check your funding options with a soft search that does not affect your credit score. A full application to a lender may involve a hard search, and any offer is subject to status and lender criteria.